Winter is coming! Petr Cech reveals new hat range

Footballers often use their statuses to benefit themselves. To land a mega-money advertising deals, to drive the latest supercars, or to travel to the most exclusive corners of the planet. Petr Cech, however, is using his status to sell hats.

The shot-stopper has donned protective headgear since an unfortunate clash with Reading’s Stephen Hunt in 2006 while playing for Chelsea, which left him needing emergency brain surgery.

Now, as the frosty mornings begin to roll in, Cech is looking to cash in with his new range of headwear which replicates his trademark helmet. And, rather bizarrely, has channelled his inner Snoop Dogg in the advertising clip on his website.

Expect to see a wave of the hats making their debuts at the Emirates until the end of the year.