Euro Lens: Ronaldo’s new film ‘The Switch’

Nike has launched a new film “The Switch” featuring Real Madrid and Portugal superstar Cristiano Ronaldo. In addition to the former Manchester United star, there are 16 other professional players who made cameos in the film. England internationals Raheem Sterling, Joe Hart, Harry Kane, Ross Barkley, John Stones and Chris Smalling have played a part in the video while Manchester United forward Anthony Martial also gets a small role.

More on the film, Nike has partnered with their long-term collaborators Wieden and Kenedy for The Switch. It has been directed by Ringan Ledwidge, who also directed Nike’s 2014 “Winner Stays” film. It is the longest brand film Nike has ever produced and it is the most expensive brand shoot Cristiano Ronaldo has ever done for any company.