Sam Allardyce warns Ravel Morrison that Cardiff could be his last chance

Ravel Morrison has been warned he is in the last chance saloon by West Ham manager Sam Allardyce.

Sam Allardyce, the West Ham manager, has warned Ravel Morrison that his loan spell at Cardiff is his last chance to prove he is worthy of a future at Upton Park.

The 21-year-old has moved to south Wales for three months having played just 33 minutes in the Barclays Premier League so far this season.

Morrison, who is currently on bail until the new year on assault charges, tweeted before the move that his talent was going unnoticed in east London.

“I got no ratings off people in the club not the club itself just people in it,” he wrote before later adding: “I’ve got 0% ratings at West Ham.”

After moving from Manchester United, where he was originally considered a marvellous prospect, Morrison has spent time at Birmingham and QPR while being used sparingly when available to Allardyce.

And now the England Under-21 midfielder appears to be in the last-chance saloon with his manager.

“He can go and play some football and see if he can get regular first team football and we can keep him an eye on him,” Allardyce said in explaining the loan to the Sky Bet Championship side.

“And then in and around Christmas time we have to make a decision regarding Rav because he’s coming into the last year of his contract now.

“It’s not that he has to impress me as a footballer, we know about his talent. It’s about playing the talent and himself to a disciplined life in general, is what needs to happen with Rav. If that happens we’d want him here.”

Off-field misdemeanours have often led Morrison’s career to stagnate while others have prospered and the West Ham manager remains wary that those problems will continue to dog the precious talent.

“It’s about self-discipline,” he said.“We have our code of conduct like everybody else but self-discipline as a professional player in life is very important. And he has to sort that side of it out for me to be part of this squad that we have here.

“It’s a lack of concentration and a lack of discipline. In the end you can only talk to him so often, so many times about changing. Since he’s been here he has got better, there’s no doubt about that. But he still needs to get even more disciplined to where he is now. I think that he’s happy when he’s playing first-team football as well.“