The Victoria Beckham effect: Meet the mums FREEZING off their fat for the school run

Posted Friday, August 22, 2014 by Dailystar.co.uk

THE amount of women opting for fat-freezing procedures is on the rise as a result of glam mums-on-the-run like Victoria Beckham and Elle Macpherson

The Victoria Beckham effect: Meet the mums FREEZING off their fat for the school run
GLAM: Super-mums like Victoria Beckham are turning the school run into a catwalk

he school run used to be a pretty low-key affair, with tired mums dropping their kids off with unkempt hair, comfy trackie bs and not a scrap of make-up.

But the new breed of celebrity super-mums, like Victoria Beckham, Myleene Klass and Elle Macpherson, who are often seen ferrying their kids around in glam get-up, have upped the game.

And new research shows that almost six out of 10 mothers now get dressed up for the school run.

It seems they have good reason to as the same number admit to judging the appearance of other women when they are dropping off their children at school.

Even teachers aren't safe from scrutiny as 64 per cent of women also admitting to judging the look of their children's tutors.

The Victoria Beckham effect: Meet the mums FREEZING off their fat for the school run
STYLISH: Myleene looking glam as she drops her two daughters at school

The pressure is even more intense on the first day back at school after the summer holidays.

On this occasion 62 per cent of women say they make an extra effort to look nice.

And it seems women getting ready for the school run go to as much effort as they would for a night out, with a whopping 39 per cent putting on makeup, 14 per cent spraying perfume and seven per cent blow-drying their hair.

The Victoria Beckham effect: Meet the mums FREEZING off their fat for the school run
GLOSSY: Mrs Beckham sports heels and a blow-dry as she drops the kids at school

The survey by LoveLite also found that 17 per cent of women make themselves up for the school gates to impress other mothers, nine per cent to look good for their child’s teacher and a scandalous five per cent do it to impress other fathers.

And the pressure to look good at the gates is leading women to undergo drastic procedures like fat freezing.

In fact many British women are using the treatment to banish their muffin tops in preparation for the start of the new term.

Bookings for fat freezing treatments at LoveLite's Harley Street clinic have shot up by 20 per cent already in August as mothers return from holidays wanting to get back in shape for the school run and the return to work.

"Competing to look good on the school run may sound silly to many people but it happens at every school in the country," said a spokesperson for the company.

"Women do feel under pressure to look good and the mum who makes a special effort every day always attracts a lot of attention.

"That is why we are so busy at this time of year."

The Victoria Beckham effect: Meet the mums FREEZING off their fat for the school run
SUPERMODEL MUM: Elle looks hot in leather pants and heels as she does the school run

I FROZE MY FAT TO LOOK GOOD FOR THE SCHOOL FUN

School teacher and mum Kelly-Marie Daly, 32, resorted to having fat-freezing treatment Lipoglaze so that she could be proud of her tummy again after returning to school from maternity leave.

She admits she wanted to look good for the school run when parents drop off their children.

Kelly, from Stevenage, Herts, said: "It had been a year since the birth of my son and my mummy tummy was still really noticeable and I was really self conscious about it.

"As I went back to work after maternity leave I was slightly paranoid that the parents of my students would notice.

“I had been in good shape before I had my son and I was worried that I would never get my flat tummy back. I was on a good diet and going to the gym but it still wasn’t going.”

The Victoria Beckham effect: Meet the mums FREEZING off their fat for the school run
GLAM MUM: Kelly had a fat-freezing treatment to slim her mummy tummy

Kelly decided to try out Lipoglaze at Harley Street clinic LoveLite after a friend recommended it.

The 60-minute fat-freezing treatment was successful with Kelly and took off three inches off her tummy.

Now she is happy to show off the difference in these before and after pictures. Three weeks later after having Lipoglaze Kelly’s mummy tummy had completely disappeared and she was back in her size 10 jeans.

“I was absolutely thrilled when I found the flabby area around my belly had finally disappeared," said Kelly. "I couldn’t stop checking myself out in the mirror – it seemed too good to be true."