KFC's new Messi campaign takes internet by storm

Posted Thursday, November 25, 2021 by Marca.com

A lookalike stars in the ad

KFC's new Messi campaign takes internet by storm
KFC's new Messi advert

A Lionel Messi lookalike from Brazil stars in a new campaign from KFC, which has gone viral.

Alexandro Pereira first went viral in June when Messi announced he was leaving Barcelona and KFC tweeted a photo of Pereira 'working' at a KFC and welcoming him aboard.

Now, to launch their new product 'La Chingona', they have used Pereira again but this time in a video advert, taking him beyond simply a meme.

The idea of the advert is that 'La Chingona' isn't really a quesadilla in the traditional sense, but sometimes just resembling something is enough.

In the promotional video, Messi lookalike Pereira can be seen donning a KFC shirt like a football jersey and kissing the company logo. The new 'Chingona' will be available in KFC restaurants in Spain for the next month.

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