Real announces "the most important deal in football history"

Real Madrid Perez

If any club is dominating the headlines away from the upcoming World Cup, it is Real Madrid. Now the Royals are set to unveil another major announcement.

One thing is certain: even after a trophy-less season, Real Madrid will not lack drama, World Cup or no World Cup. Jose Mourinho is back, Florentino Perez remains in the presidential seat, Ibrahima Konate is poised to arrive on a free transfer, and since Tuesday an official €150 million bid for Julian Alvarez has been floating around—though some reports claim that sum was actually intended for Michael Olise of Bayern Munich.

For weeks, Los Blancos have been in the spotlight, and on Wednesday president Pérez kept the big announcements coming. Real have extended their long-standing partnership with kit supplier adidas until at least 2034. According to *as*, the deal will net the Madrid club 120 million euros per year. 

In the subsequent press release, Perez described it as the "most important deal in the history of football". According to the club, the deal will help fund one of its "most wonderful" eras over the past three decades. adidas CEO Björn Gulden hailed "one of the longest and most successful partnerships in sport" and said he was "extremely proud" to remain part of the story.

The club has also recently extended its deal with main sponsor Emirates until 2031, another lucrative move that will boost sponsorship income from €70–80 million to €100 million per year, with Emirates set to become the primary backer of the club's basketball division as well.