Cristiano Ronaldo's Billionaire Business Empire Expands Across Hotels, fashion, health, media and more

Cristiano Ronaldo's vast business portfolio has grown into a bona fide empire, spanning hotels, fashion, fitness, health clinics, film and media ventures, and luxury properties, solidifying his status as football's first billionaire. The 41-year-old Portuguese star has built multiple ventures and sponsorships over the years, leveraging his global fame to diversify into varied industries.

He became football's first billionaire

Ronaldo launched his own clothing brand way back in 2006

Ronaldo and Georgina Rodriguez get to live a life of luxury

Hotels and hospitality

Ronaldo launched Pestana CR7, a hotel and lifestyle brand that operates CR7 branded hotels and bars. Since a 2016 deal with Pestana for Ronaldo-branded properties, Pestana CR7 has hotels in Madeira, Lisbon, Madrid, New York, and Marrakech, with plans and potential UK expansion discussed. The Pestana CR7 line includes multiple hotels under the CR7 banner.

Clothing and fragrance

The CR7 clothing line, introduced in 2006, features underwear, shirts, shoes and fragrances, underscoring Ronaldo's branding reach beyond the pitch.

Health, wellness and recovery

Ronaldo has invested in health-related ventures, including CR7 Crunch Fitness gyms across Portugal and Spain, Insparya hair restoration clinics with centers in Spain, Portugal and the Middle East, Ursu9 water, and the health firm Bioniq focused on personalized nutrition. He also backs AvaCR7, a line of training aids and recovery devices, and has backed wearable and wellness projects through other partnerships.

Media, film and technology

In film, Ronaldo launched the UR-Marv movie studio in April 2025 with British filmmaker Matthew Vaughn. He has invested in media ventures and digital platforms, and backed technology and AI-related startups such as Perplexity AI and Whoop, as well as a football video game project.

Luxury and retail

Ronaldo expanded into luxury goods, taking a stake in Vista Alegre, a porcelain and crystal company, and investing in Chrono24, a high-end watch marketplace. His stake in Vista Alegre was reported as 30 percent, and Chrono24 investment was described as significant for the Ronaldo portfolio.

Property and cars

Ronaldo's real estate holdings include properties spanning Europe and private island ventures, with villas on private islands and exclusive retreats. He and partner Georgina Rodriguez are associated with luxury residences, including high-end villas and a private Red Sea island resort, with private transport and premium nightly rates mentioned for holiday stays.

Summary

Ronaldo's business ventures extend across hospitality, fashion, health, media, and luxury assets, helping to sustain his wealth off the pitch and contributing to his image as a global entrepreneur.