Antonela Roccuzzo: Building a Multi-Million Dollar Empire Beyond Messi's Spotlight

As Lionel Messi cemented his legacy on the football pitch, his wife, Antonela Roccuzzo, was steadily constructing a formidable business empire. Operating with deliberate strategy and a distinct aesthetic, she has evolved into a successful entrepreneur earning millions, partnering with some of the world's most influential brands.

Antonela Roccuzzo: A Brand in Her Own Right
While her name is universally associated with Messi, Antonela has skillfully leveraged her platform to forge an independent career. Avoiding sensationalism and excessive media exposure, she has cultivated a global brand synonymous with refined lifestyle, fashion, and wellness. Her approach has been defined by consistency, discretion, and a focus on sustainable, long-term ventures.

The Pillars of Her Business Portfolio
'Anto' manages a diverse portfolio centered primarily on the fashion industry. As a leading lifestyle figure with nearly 40 million Instagram followers, she is a digital creator with immense reach. Her income streams are multifaceted:

The cornerstone of her empire is Enfans, the children's clothing label she co-founded in 2014 with her sister Paula, cousin Andrea Lo Menzo, and mother, Patricia Blanco. This is her most hands-on venture. Antonela personally oversees each collection, championing minimalist designs, neutral palettes, and premium materials. The brand's aesthetic mirrors the style she chooses for her own sons—Thiago, Mateo, and Ciro.

Headquartered in Rosario, Enfans has grown significantly, now available in over 30 multi-brand retailers worldwide. It dresses a generation of "mini influencers" and promotes an understated elegance that resonates with families valuing both design and practicality.

Now based in Miami, she has strengthened her profile as a wellness influencer through a major partnership with Alo Yoga. This collaboration represents a substantial business venture that extends far beyond standard social media endorsements.

In recent years, Antonela has secured high-profile collaborations that expand her influence. Notable projects include the "Stanley 1913 x Anto" collection, which blended the Argentine tradition of mate with contemporary American lifestyle, and a philanthropic capsule collection with CASETiFY.

Her time in Paris paved the way for luxury beauty partnerships, leading to ambassador roles with Guerlain and Lancôme, and later with Tiffany & Co., solidifying her status as a top-tier celebrity ambassador. She also frequently collaborates with Adidas, the brand that sponsors Messi. Further diversifying her portfolio, Antonela has featured on covers such as Vogue Latin America, underscoring her independent success and proving she is far more than a footballer's spouse.