Adult Content Creators Tap into Football Fandom with Club-Themed Posts

Some adult content creators are leveraging the passion of football fans by incorporating club merchandise into their posts, a strategy that has proven financially rewarding.

One creator reportedly gained approximately 30,000 new followers on X within three months after beginning to share images of herself wearing a Leicester City jersey.

Model Alex Le Tissier, who is connected by marriage to Southampton icon Matt Le Tissier, acknowledges that this familial link significantly boosts her earnings on adult platforms. "I know the reason why I make a lot of money is because there’s a lot of Southampton fans that want to see Matt Le Tissier’s daughter-in-law naked," she stated. "I can look at myself in the mirror and say that."

Initially hesitant to create Southampton-themed content to avoid upsetting her in-laws, Alex changed her approach after a video of her on X, wearing a Saints shirt and underwear, went viral, amassing over 12 million views. When Southampton secured promotion to the Premier League in May 2024, her revenue surged dramatically, especially after a family celebration photo from Wembley Stadium that excluded her drew increased attention to her pages.

"Wearing the kit causes so much outrage," she told The Athletic. "They think that I’m destroying the Le Tissier name... They don’t see behind the scenes. I have completely financially bettered his life. I’ve paid off all his debt."

Another supporter, Leicester fan Bonnie Brown, observed a substantial increase in her online engagement after posing in one of her many club shirts. "It’s the perfect money-maker. Men just love women in football shirts," she remarked, adding that aligning her content with football fandom strategically targets her primary audience.

These individuals are part of a broader trend where online sex workers use football kits to enhance their visibility and direct traffic to their subscription-based platforms, where followers pay for exclusive content.

Former day-job worker and lifelong Arsenal supporter Bella Mia transitioned to creating adult content with a football theme to fund her video production projects. In one notable stunt, she interviewed fans outside Emirates Stadium wearing only body-painted Arsenal attire, which led to certain videos exceeding 70 million views on X. However, she has also faced negative incidents, including harassment from a fan who threw money at her.

Other well-known creators in this niche include Rangers supporter Lana Wolf, who frequently posts content in her team's kit and has claimed to have engaged intimately with numerous fans of the club.

Nevertheless, such football-related content has sometimes led to backlash. Notable figure Bonnie Blue was banned from Nottingham Forest's City Ground after an incident in the away end during a match against Chelsea, where she appeared to make an explicit gesture. Another Chelsea-linked creator has repeatedly stirred controversy by attending matches braless under her jersey and displaying signs with risqué messages.

Reflecting on the increasing competition and public perception, Bella Mia commented, "We’re in a world where OnlyFans creators are trying to one-up each other when it comes to the most outrageous stunts. People are genuinely starting to actually hate us."