SHE'S COLEENING UP! Coleen Rooney eclipses husband Wayne as main breadwinner as Wag’s earnings soar while his income slumps
Coleen’s shift to becoming the family's main breadwinner will now be chronicled in a Disney+ documentary
Posted Thursday, July 03, 2025 by Thesun.co.uk
COLEEN Rooney’s earnings have eclipsed those of ex-England footballer hubby Wayne after her business ventures made a £1.3million profit.
New figures for her firm, CWR 2021, indicate the income from her endorsements and media career more than tripled in a year.
Coleen Rooney’s earnings have eclipsed those of hubby Wayne after her business ventures made a £1.3million profit
Wayne was reportedly on around £500,000 as manager of Plymouth Argyle, before leaving the club in December
I’m A Celeb runner-up Coleen, 39, yesterday published the accounts for the year to September 2024, which showed the booming business already had £580,000 in the bank.
Former Three Lions skipper Wayne, 39, was reportedly on around £500,000 as manager of Plymouth Argyle, before leaving the club in December.
The ex-Manchester United striker was said to be raking in £300,000 a week at the peak of his earning power in 2014.
Coleen’s shift to becoming the main breadwinner will now be chronicled in a Disney+ documentary, called The Rooneys.
Confirmed yesterday by the streaming giant, she will be seen running her business while he taking the couple’s four sons to school.
A financial expert said: “These earnings show that, even before Coleen signed up for I’m A Celeb, she was already bringing in more money than Wayne.
“On the back of her jungle stint, where she was incredibly popular with the viewing public, she’s now likely to see her earnings soar even further.
“And the increased interest in Coleen after she did so well on the show is also likely to have sealed the deal on the Disney contract.
“Getting big bucks from a global streamer, plus her pay cheque from ITV, will no doubt swell the Rooneys coffers even further.”
Coleen picked up a big fee for I’m A Celebrity in the autumn when she was pipped to first place by McFly singer Danny Jones, 39.
In recent months she has continued to bring in money through deals such as endorsing health supplement brand Applied Nutrition.
Coleen has remained firmly in the public eye following her 2023 Wagatha court case brought by Rebekah Vardy.
Coleen had accused Rebekah’s Instagram account of leaking posts from her own private account.
A judge dismissed Rebekah’s libel claim on the basis that Coleen’s statements were substantially true.
That led to an three-part documentary series The Real Wagatha Story featuring exclusive access to Coleen.
Wayne has recently turned to football punditry following a lean spell as a manager.
He went from Derby County to briefly playing for DC United in the US, then returning to management at Birmingham City, before his doomed stint at Plymouth.
But the shifting fortunes for the Rooneys have provided lots of interest for documentary makers, which has proved lucrative for the family.
After making Prime Video biopic Rooney with Lorton Productions in 2022, the same creative team are now behind the Disney+ show.
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