Kit launch clue?! Atletico Madrid take heart from Cristian Romero's absence from Spurs photoshoot but will La Liga club meet Daniel Levy's asking price?

Tottenham Hotspur FC v Ipswich Town FC - Premier League

Cristian Romero’s absence from Tottenham Hotspurs’ 2024-25 kit launch video has sparked fresh hope for Atletico Madrid in their pursuit of the Argentina defender. Los Rojiblancos boss Diego Simeone is pushing for a deal this summer, but Spurs are standing firm on their £60 million ($82.2m) valuation despite reports of financial pressure in North London.

WHAT HAPPENED?

Atletico Madrid have zeroed in on Romero as one of their top defensive targets for the summer, with manager Diego Simeone eager to bring the Argentine to La Liga. The defender's absence from Tottenham's new kit launch has been taken by some in Spain — particularly Mundo Deportivo — as a signal that a transfer could be on the cards. While Atleti are preparing a move, Spurs have made their stance clear.

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THE BIGGER PICTURE

Despite the rumours and signs, Tottenham are unwilling to let go of their vice-captain for anything less than £60 million. That has not deterred Atletico, who believe Romero is open to a switch to the Metropolitano. With Spurs reportedly under financial strain due to outstanding transfer debts, Atletico hope that persistent pressure — and Romero’s own wishes — might soften Daniel Levy’s position.

DID YOU KNOW?

Romero, who played a key role in Spurs’ Europa League win, has reportedly caught Simeone’s attention due to his leadership and aggression, traits prized in Atleti’s system. His absence from Spurs’ promotional content was jarring given his status as one of the squad’s most senior figures. Add in the fact that Tottenham are cash-conscious this summer, and Madrid are sensing opportunity — even if Spurs are publicly unmoved.

Tottenham Hotspur v Eintracht Frankfurt - UEFA Europa League 2024/25 Quarter Final First Leg

WHAT NEXT FOR ROMERO?

Atletico Madrid are expected to formalise their interest in Romero in the coming weeks. Spurs, meanwhile, are digging in and will not entertain any offers below their £60m price tag. Whether Romero pushes for the move could be crucial. If he signals a clear desire to leave, Tottenham may face an uncomfortable decision — but as things stand, Levy isn’t blinking.