Messi's non-sporting contribution to PSG
Posted Saturday, September 11, 2021 by Marca.com
Huge brand name boost for the Ligue 1 club
Lionel Messi on the day of his presentation as a Paris Saint-Germain player.
Paris Saint-Germain's brand name has already received a huge boost due to Lionel Messi's arrival to the Ligue 1 club, following his move on a free transfer from Barcelona in the summer.
Shirts with Messi's name on the back were sold out straight after the Argentine put pen to paper on a deal with PSG, while Stade Reims filled their stadium when it was made known that the former Barcelona star would make his debut there.
Meanwhile, Dior officially announced that PSG will become the first football club they have ever been the tailor for, with the French club also securing a new partnership with Crypto.com, who already collaborate with Serie A and Formula 1.
According to L'Equipe, the three-year Crypto.com sponsorship deal will provide PSG with an estimated income of between 25 and 30 million euros.
As PSG announced in August, Messi's signing-on fee includes some of the French club's cryptocurrency fan tokens, of which the price skyrocketed following the Argentine's arrival.
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