Chang Beer and FC Barcelona renew partnership

Renowned beer brand Chang and reigning European champions FC Barcelona have renewed their existing sponsorship agreement for three more years.

Renowned beer brand Chang and reigning European champions FC Barcelona have renewed their existing sponsorship agreement for three more years.

In accordance with the partnership, Chang will remain the regional partner of the Catalan club as its official beer, water and soda provider in Southeast Asia.

The agreement reaffirms the brand as an official partner of Barcelona in Thailand, where Chang is based, as well as Indonesia, Brunei, Malaysia, Singapore, Vietnam, Laos, Myanmar, Cambodia, the Philippines and East Timor.

The day-to-day management of the deal will be handled by the Barcelona office in Hong Kong, and includes the club's age and association rights, corporate hospitality, digital assets and promotional rights in the region.