Cole: I'm winning Cheryl back - Ashley brags they'll be a couple again soon

Pals said Cheryl spun a web of deceit, lying to her agent, Cowell and even her mother about the developing relationship.

One said: "For months those closest to Cheryl have pleaded with her not to start seeing Ashley again. She promised them the relationship was over. But it was a lie, she still has feelings for him. And from her point of view, he was there for her when everyone else, even Simon, seemed to turn their back. She was meant to be concentrating on the American X Factor. Simon warned her not to be seduced by 'Happy ever after' words from Ashley.

"He said the Americans would drop her like a hot brick if she allowed such a cheat back into her life. But she didn't listen."

After their night together, Ashley changed his Blackberry Messenger status to 'I Only Love You'. Next day he flew to LA. But before boarding he declared his love in an emotional phone call to Cheryl. He told her: "I love you. Don't worry. We'll be together soon."

A fellow passenger who heard his vow said: "He was being so soppy, telling her how much he loved her, over and over. It was sickly sweet. He didn't want to put the phone down."

In LA Ashley has spent hours telling pals he would win back his ex. During a dinner pals said he was "completely pre-occupied" with Cheryl. One close friend recalled: "Whenever Ashley mentions her he gets very emotional. He describes her as his only love, his soulmate and his heartbeat. He's like a lovesick puppy. No matter how many slappers he sleeps with, he can't get Cheryl out of his head."

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