Ikea launch joke product after Cristiano Ronaldo's Coca Cola gesture - 7M sport

Ikea launch joke product after Cristiano Ronaldo's Coca Cola gesture



Posted Thursday, June 24, 2021 by Marca.com

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Ikea launch joke product after Cristiano Ronaldo's Coca Cola gesture
Cristiano Ronaldo and the Ikea product MARCA/IKEA

Cristiano Ronaldo's rejection of Coca Cola and endorsement of water instead has been one of the enduring images of Euro 2020.

The latest reverberation of this gesture, made in a Euro 2020 press conference, has been seen with IKEA's promotion of their new Cristiano bottle on their social media platforms.

The Swedish company have labelled it a "reusable bottle for water only" and have included a specific caption designed to get their message across clearly, as they look to cash in on Ronaldo's gesture.

"Drink water, sustainably," read the caption on their social media post.



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